Program Overview

The MFM (Master of Fashion Management) is a postgraduate program focused on the business side of the fashion industry. It combines the creative elements of fashion with business management concepts such as marketing, branding, retail strategy, and supply chain management. The program covers essential areas like fashion trends, merchandising, consumer behavior, and fashion entrepreneurship, preparing students to take leadership roles in the global fashion sector. Students engage in real-world case studies, internships, and projects, giving them a deep understanding of the industry’s dynamics. Graduates of the MFM program are equipped to manage fashion businesses, drive brand growth, and navigate the complexities of the fast-paced fashion world, making them valuable assets to any fashion-related enterprise.

Duration
2 Years

Applications Open for 2025

Programme Name

Masters in Fashion Management (MFM)

Career Opportunities

  • Brand Manager
  • Product Manager
  • Marketing Manager.
  • Fashion Marketing Specialist
  • Digital Marketing Manager
  • Public Relations (PR) Manager
  • Social Media Manager
    • Buyer
    • Merchandiser
    • Store Operations Manager

Scholarship

*Terms and Conditions Apply

  • Scholarships are granted based on the order of application and are applied as fee adjustments.
  • To retain the scholarship throughout the duration of the program, students must maintain a minimum academic performance of 8 CGPA in all semesters, ensure at least 80% attendance, and avoid any disciplinary issues during their course of study."

Eligibility

Passed Graduation in any discipline from recognized university with minimum 50% marks.


Selection

Portfolio Presentation & Personal Interview

Program Highlights

Global Fashion Industry

  • International Fashion Markets: Explore the global fashion industry and identify international market opportunities.
  • Cross-Cultural Fashion: Understand cultural differences and their impact on fashion trends and consumer behavior.
  • Global Supply Chain Management: Learn about the global supply chain for fashion products.
  • International Fashion Trade: Explore the regulations and policies governing international fashion trade.

Sustainable Fashion

  • Sustainable Materials: Learn about sustainable materials and eco-friendly production processes.
  • Ethical Sourcing: Understand ethical sourcing practices and fair trade.
  • Sustainable Business Models: Develop sustainable business models for the fashion industry.
  • Circular Fashion: Explore circular economy principles and their application to fashion.

Digital Marketing and E-commerce

  • Digital Marketing Strategies: Develop effective digital marketing strategies, including social media marketing, email marketing, and content marketing.
  • E-commerce: Learn about e-commerce platforms, online marketing, and digital customer experience.
  • Social Media Marketing: Utilize social media platforms to build brand awareness and engage with customers.
  • Search Engine Optimization (SEO): Optimize websites for search engines to improve visibility.
  • Pay-Per-Click (PPC) Advertising: Use PPC advertising to drive traffic to websites and increase sales.

Key Recruiters

Frequently Asked Questions – MFM

Applicants must have a bachelor’s degree in any discipline from a recognized university. While a background in fashion, design, or management is advantageous, it is not mandatory. Admission may involve a qualifying entrance exam or an interview process. Proficiency in communication and basic management concepts is expected. Detailed eligibility criteria can be found on the university's website.

Graduates of the MFM program can pursue diverse roles such as Fashion Merchandiser, Brand Manager, Retail Buyer, and Visual Merchandiser. They can find opportunities in fashion retail, e-commerce, luxury brand management, and marketing. Entrepreneurship is also a viable path for those interested in starting their own ventures. The program equips students for leadership roles in the global fashion industry, with many alumni working for top fashion houses, retail chains, and marketing agencies.

Yes, practical exposure is a vital component of the MFM program. Students undertake internships with reputed fashion brands and retail companies, gaining hands-on industry experience. Live projects, case studies, and industry visits are integral to the curriculum, ensuring real-world learning. Workshops on trend forecasting, merchandising, and brand strategy further enhance practical knowledge. These opportunities help students bridge the gap between theoretical concepts and professional applications.

The program integrates management principles with a deep understanding of the fashion industry. It includes courses on marketing, retail management, supply chain, and consumer behavior, which develop essential managerial skills. Leadership and decision-making are honed through group projects and business simulations. Students gain insights into sustainability, trend analysis, and global fashion markets, making them industry-ready. Guest lectures and networking events with industry leaders provide additional professional exposure.

The university offers comprehensive placement support through its dedicated placement cell. Regular placement drives connect students with leading fashion brands and companies. To prepare students for recruitment, the university conducts mock interviews, resume-building workshops, and soft skills training. Alumni networks and corporate partnerships play a significant role in providing job opportunities. The program’s high placement rates reflect its focus on industry readiness and employability.