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Program Overview

The Bachelor of Business Administration (BBA) in Digital Marketing and Innovation at Vidya University is a specialized undergraduate program designed to equip students with the skills and knowledge needed to thrive in the ever-evolving world of digital marketing and technological innovation. This three-year program integrates core business management principles with a strong emphasis on digital marketing strategies, emerging technologies, and innovative business solutions. The program combines theoretical learning with hands-on experience, preparing students for leadership roles where they can drive digital transformation, create innovative marketing campaigns, and harness the power of data and technology to enhance business success.

Duration
3 Years
Programme Name

BBA (Digital Marketing and Innovation)

Career Opportunities

  • Digital Marketing Manager
  • Content Strategist
  • Social Media Manager
  • SEO Specialist
  • Innovation Consultant
  • Data Analyst

Scholarship

*Terms and Conditions Apply

  • Scholarships are granted based on the order of application and are applied as fee adjustments.
  • To retain the scholarship throughout the duration of the program, students must maintain a minimum academic performance of 8 CGPA in all semesters, ensure at least 80% attendance, and avoid any disciplinary issues during their course of study."

Eligibility

The eligibility criteria for BBA – Digital Marketing and Innovation are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Digital Marketing and Innovation program.

Selection

  • Admission will be merit-based (10+2 performance).
  • Applicants must have appeared for CUET, assessing aptitude, creativity, and digital awareness.
  • A strong interest in technology, marketing, and innovation with Proficiency in English will be preferred.

Program Highlights

  • Strategic Digital Marketing Expertise
    • This program provides a comprehensive understanding of digital marketing tools and techniques, focusing on SEO, content marketing, email marketing, and online advertising. Students will learn how to craft targeted, data-driven marketing campaigns that resonate with today’s digital-savvy consumers.
  • Innovation in Marketing Technologies
    • The program emphasizes the importance of technological innovation in marketing, equipping students with the knowledge to use cutting-edge technologies, such as AI, machine learning, and data analytics, to create personalized and innovative marketing solutions that drive business growth.
  • Real-World Experience through Projects and Internships
    • Students will gain real-world experience through live projects, internships, and case studies, collaborating with industry professionals to solve actual business challenges. This hands-on exposure allows students to implement theoretical knowledge in real-time and build practical skills in digital marketing and innovation.
  • Leadership Development for Digital Transformation
    • The program focuses on developing leadership skills necessary for driving digital transformation within organizations. Students will be trained to manage digital marketing teams, oversee innovation projects, and implement strategies that lead to sustainable business success in the digital era.

Key Recruiters

Frequently Asked Questions – BBA (Digital Marketing and Innovation)

The BBA in Digital Marketing and Innovation program covers an in-depth understanding of digital marketing, social media strategies, SEO, content creation, and technological innovation. Students will explore topics such as data analytics, consumer behavior, digital advertising, and the application of emerging technologies in marketing.

The program aims to develop professionals who can strategically lead digital marketing efforts, innovate business solutions, and use emerging technologies to solve complex marketing challenges. It prepares students to lead digital initiatives and drive business growth in the digital world.

Yes, the program offers hands-on training in various digital marketing tools, analytics platforms, and marketing automation software. Students will also be trained in data-driven decision-making and the use of cutting-edge technologies to enhance marketing effectiveness.

Students can earn certifications in areas such as Digital Marketing Strategy, SEO, Google Analytics, Social Media Marketing, and Innovation Management. These certifications will increase their employability and help them stand out in the competitive digital marketing field.

Graduates are well-prepared to take on various roles in digital marketing and innovation, including digital marketing managers, content strategists, SEO specialists, and innovation consultants. They are also equipped to drive digital transformation within organizations and create innovative solutions in marketing.

The minimum eligibility criteria for BBA – Digital Marketing and Innovation are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Digital Marketing and Innovation program.
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