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Program Overview

The Bachelor of Business Administration (BBA) in Branding and Advertising at Vidya University is a specialized undergraduate program designed to equip students with the knowledge and skills needed to excel in the dynamic world of branding, advertising, and marketing communications. This three-year program integrates core business management principles with specialized knowledge of brand strategy, advertising techniques, and digital marketing. The program combines theoretical learning with hands-on experience to prepare students for leadership roles in the advertising and branding sectors, where they can create impactful, innovative campaigns that resonate with audiences and drive business success.

Duration
3 Years
Programme Name

BBA (Branding and Advertising)

Career Opportunities

  • Brand Manager
  • Advertising Executive
  • Digital Marketing Specialist
  • Media Planner
  • Content Strategist
  • Creative Director

Scholarship

*Terms and Conditions Apply

  • Scholarships are granted based on the order of application and are applied as fee adjustments.
  • To retain the scholarship throughout the duration of the program, students must maintain a minimum academic performance of 8 CGPA in all semesters, ensure at least 80% attendance, and avoid any disciplinary issues during their course of study."

Eligibility

The eligibility criteria for BBA – Branding and Advertising are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Branding and Advertising program.

Selection

  • Admission will be merit-based (10+2 performance).
  • Applicants must have appeared for CUET, assessing aptitude, creativity, and communication skills.
  • A strong interest in creativity, marketing, and media with Proficiency in English will be preferred.

Program Highlights

  • Mastering Branding and Advertising Strategies
    • This program emphasizes brand strategy and advertising techniques, providing students with a solid foundation in creating, developing, and managing brands across various platforms. Students will learn how to craft compelling brand stories, understand consumer behaviour, and design advertising campaigns that engage and inspire audiences.
  • Harnessing the Power of Digital Marketing
    • With the increasing importance of digital platforms, the program highlights the key aspects of digital marketing and social media strategies. Students will learn how to utilize digital tools and platforms, such as SEO, content marketing, and social media, to create and execute effective advertising campaigns that resonate with modern consumers.
  • Practical Exposure through Live Projects and Internships
    • Students will engage in live projects, internships, and case studies to gain practical experience in branding and advertising. The program also offers networking opportunities with industry professionals, including brand managers, advertising executives, and media planners, enabling students to gain valuable insights and mentorship to enhance their career prospects.
  • Fostering Creativity and Innovation in Advertising
    • The program encourages students to think creatively and strategically to develop innovative advertising solutions. Emphasis is placed on understanding market trends, leveraging creative technologies, and exploring new formats and mediums for advertising to stay ahead in the evolving branding landscape.

Key Recruiters

Frequently Asked Questions – BBA (Branding and Advertising)

The BBA in Branding and Advertising program covers an in-depth understanding of branding, advertising, digital marketing, consumer behaviour, and marketing communications. Students will explore topics like brand positioning, media buying, advertising creative development, and content marketing.

The program aims to develop professionals who possess strong creative and analytical skills in branding and advertising. It prepares students to create and manage brands, execute advertising campaigns, and adapt to the rapidly changing media landscape.

Yes, the program provides hands-on training in tools such as marketing automation, digital analytics platforms, and design software to ensure students are well-equipped to succeed in the branding and advertising industry.

Students can earn certifications in Digital Marketing, Brand Strategy, Social Media Advertising, and Creative Advertising. These certifications enhance their credibility and employability in the competitive branding and advertising sector.

Graduates are well-positioned for a range of roles in the branding and advertising industry, including brand managers, advertising executives, digital marketing specialists, and media planners. They can also explore entrepreneurial opportunities in starting their own branding or advertising agencies.

The minimum eligibility criteria for BBA – Branding and Advertising are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Branding and Advertising program. A strong interest in creativity, marketing, and media will be preferred.
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