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Program Overview

The Master of Business Administration (MBA) in Marketing at Vidya University is a specialized two-year program designed for individuals aspiring to excel in the competitive world of marketing. The program blends core business management principles with advanced marketing strategies to prepare students for leadership roles in the dynamic and ever-evolving marketing industry. With a focus on digital transformation, consumer behaviour, branding, and global marketing trends, students will acquire the knowledge and skills needed to create impactful marketing strategies and drive business growth. This program emphasizes practical application, strategic decision-making, and innovation, equipping students to manage marketing functions at the highest levels.

Duration
2 Years
Programme Name

MBA (Marketing)

Career Opportunities

  • Brand Manager
  • Digital Marketing Manager
  • Marketing Research Analyst
  • Advertising Executive
  • Public Relations Manager
  • Marketing Consultant
  • Social Media Strategist

Scholarship

*Terms and Conditions Apply

  • Scholarships are granted based on the order of application and are applied as fee adjustments.
  • To retain the scholarship throughout the duration of the program, students must maintain a minimum academic performance of 8 CGPA in all semesters, ensure at least 80% attendance, and avoid any disciplinary issues during their course of study."

Eligibility

The minimum eligibility criteria for the MBA in Marketing program are as follows:

  • A Bachelor's degree with a minimum of 50% marks from a recognized university.
  • Students from any discipline are eligible to apply.

Selection

  • Admission will be merit-based, considering graduation performance and marketing aptitude.
  • Applicants must demonstrate strong communication, analytical, and leadership potential.
  • Preference will be given to candidates with a keen interest in digital marketing, consumer insights, and data-driven marketing strategies.

Program Highlights

  • Consumer Behaviour and Market Research
    • Understand consumer behaviour, preferences, and buying decisions through market research techniques. Learn to gather, analyse, and interpret data to create targeted marketing strategies and build long-lasting customer relationships.
  • Branding, Advertising, and Public Relations
    • Develop expertise in branding, advertising strategies, and public relations to shape brand perception and communication. Learn how to create powerful brand identities and position products in competitive markets.
  • Digital Marketing and Social Media Strategy
    • Gain hands-on experience in digital marketing strategies, including search engine optimization (SEO), content marketing, social media marketing, and email campaigns. Learn how to leverage analytics and digital tools to enhance marketing efforts and drive online engagement.
  • Global Marketing and Strategic Planning
    • Explore global marketing practices and international business strategies. Learn how to manage marketing campaigns across multiple regions, cultures, and markets, while focusing on strategic planning to meet business objectives and market demands.

Key Recruiters

Frequently Asked Questions – MBA in Marketing

The program provides in-depth knowledge of marketing concepts, including consumer behavior, branding, digital marketing, sales management, and global marketing, with a focus on strategic marketing decisions and practical skills.

Students will develop strategic thinking, creativity, leadership, market research, digital marketing expertise, and communication skills. The program also emphasizes analytical thinking, consumer insights, and data-driven decision-making.

Yes, the program includes case studies, simulations, internships with marketing agencies and businesses, and projects that allow students to apply marketing strategies in real-world settings.

Students can pursue certifications in digital marketing, social media marketing, brand management, and market research tools to enhance their professional qualifications.

Graduates can pursue careers in brand management, digital marketing, advertising, market research, and sales leadership roles. The program also offers opportunities in consulting, public relations, and corporate marketing strategy.

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