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Program Overview

The Bachelor of Business Administration (BBA) in Business Analytics at Vidya University is a specialized undergraduate program designed to prepare students for leadership roles in the data-driven business world. This three-year program integrates core business management principles with cutting-edge business analytics techniques and technologies. Students will learn how to leverage data and analytics tools to make informed business decisions, optimize operations, and drive strategic growth. Combining theoretical knowledge with hands-on experience, this program equips students to solve complex business problems using data, statistical methods, and analytical tools.

Duration
3 Years
Programme Name

BBA (Business Analytics)

Career Opportunities of BBA (Business Analytics

Graduates with this degree can pursue careers in data analysis, market research, financial analytics, and strategic planning across various industries such as finance, marketing, healthcare, e-commerce, and consulting. Key Career Paths are:

  • Business Analyst
  • Data Analyst
  • Operations Manager
  • Market Research Analyst
  • Business Intelligence Specialist
  • Data Scientist

Scholarship

*Terms and Conditions Apply

  • Scholarships are granted based on the order of application and are applied as fee adjustments.
  • To retain the scholarship throughout the duration of the program, students must maintain a minimum academic performance of 8 CGPA in all semesters, ensure at least 80% attendance, and avoid any disciplinary issues during their course of study."

Eligibility

The eligibility criteria for BBA – Business Analytics are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Business Analytics program.

Selection

  • Admission will be merit-based (10+2 performance).
  • Applicants must have appeared for CUET, assessing aptitude, analytical thinking, and data awareness.
  • Strong interest in data analysis, technology, and business strategy and Proficiency in English will be preferred.

Program Highlights

  • Mastering Business Analytics Tools and Techniques
    • The program offers in-depth knowledge of business analytics tools, including data visualization, predictive modelling, and data mining. Students will learn how to apply these tools to solve real-world business problems and create actionable insights that influence decision-making.
  • Harnessing the Power of Big Data
    • The program focuses on understanding the principles and technologies behind big data analytics. Students will explore techniques to process and analyse vast amounts of data, helping organizations leverage big data for competitive advantage and business innovation.
  • Real-World Exposure through Internships and Live Projects
    • Students will gain practical experience by participating in live projects, internships, and case studies, where they will work on solving actual business problems using business analytics tools and methodologies. This hands-on experience bridges the gap between theory and practice.
  • Strategic Decision-Making and Problem Solving
    • The program emphasizes strategic decision-making based on data-driven insights. Students will develop skills to analyse complex business scenarios, identify patterns in data, and make decisions that improve business operations, profitability, and efficiency.

Key Recruiters

Frequently Asked Questions – BBA (Business Analytics)

The BBA in Business Analytics program covers a comprehensive range of topics, including data analysis, business statistics, data visualization, and big data analytics. Students will explore how to transform data into strategic insights for business decision-making.

The program aims to develop professionals skilled in analysing and interpreting complex data to drive business decisions. It prepares students to use analytics tools and techniques to optimize business operations, identify trends, and influence strategic decisions.

Yes, the program includes hands-on training in analytical tools. Students will also be exposed to data analytics software and techniques used in real-world business applications to analyse and interpret data effectively.

Students can earn certifications in Business Analytics, Data Visualization. These certifications will enhance their credibility and employability in the competitive analytics field.

Graduates are well-prepared for roles such as business analysts, data analysts, market research analysts, and business intelligence specialists. They are also equipped to drive data-driven decision-making in various industries, including finance, marketing, healthcare, and technology.

The minimum eligibility criteria for BBA – Business Analytics are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Business Analytics program. An interest in data analysis, problem-solving, and technology will be preferred.
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