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Program Overview

The Bachelor of Business Administration (BBA) in Sports Management at Vidya University is a specialized undergraduate program designed to prepare students for leadership roles in the sports industry. This three-year program blends core business management principles with specialized knowledge of sports operations, marketing, and event management. By combining theoretical learning with practical exposure, the program equips students with the skills necessary to manage sports teams, events, and organizations effectively. Students will also gain insights into sports economics, media, and sponsorship, positioning them for impactful careers in the dynamic world of sports management.

Duration
3 Years
Programme Name

BBA (Sports Management)

Career Opportunities

  • Event Manager (Sports)
  • Sports Marketing Executive
  • Sports Analyst
  • Sports Event Coordinator
  • Sponsorship Manager
  • Fitness and Wellness Manager
  • Sports Entrepreneur
  • Public Relations Manager (Sports)

Scholarship

*Terms and Conditions Apply

  • Scholarships are granted based on the order of application and are applied as fee adjustments.
  • To retain the scholarship throughout the duration of the program, students must maintain a minimum academic performance of 8 CGPA in all semesters, ensure at least 80% attendance, and avoid any disciplinary issues during their course of study."

Eligibility

The eligibility criteria for BBA – Sports Management is as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Sports Management program.

Selection

  • Admission will be merit-based (10+2 performance).
  • Applicants must have appeared for CUET, assessing aptitude, creativity, and sports awareness.
  • An interest in sports and extracurricular activities with Proficiency in English will be preferred

Program Highlights

  • Developing Sports Management Expertise
    • This program emphasizes strategic thinking and management principles tailored specifically to the sports industry. Students gain a strong foundation in sports marketing, operations, and business management, equipping them with the skills to manage teams, events, and organizations in a fast-paced, competitive environment.
  • Sports Event Management and Marketing
    • The program focuses on practical aspects of managing sports events, including planning, budgeting, and promoting events. Students also learn the art of sports marketing, including sponsorship, media partnerships, and digital marketing strategies, preparing them for roles that require the ability to engage and attract fans and sponsors.
  • Hands-On Learning and Networking Opportunities
    • Students engage in live projects, internships, and sports events management, gaining practical exposure to the sports industry. They will also have networking opportunities with industry professionals, including sports managers, marketing executives, and event coordinators, providing valuable mentorship and insights.
  • Focus on Leadership and Innovation in Sports
    • The program encourages students to develop leadership skills and innovative thinking to address challenges in the sports industry. Emphasis is placed on leadership development, operational efficiency, and creating innovative solutions to improve team performance, fan engagement, and organizational growth.

Key Recruiters

Frequently Asked Questions – BBA (Sports Management)

The BBA in Sports Management program provides an in-depth understanding of sports management, marketing, event coordination, and the economics of sports. Students will explore topics like team management, sports sponsorship, sports law, and fitness industry management.

The program aims to develop professionals with strong leadership, management, and decision-making skills in the sports industry. It prepares students to manage sports teams, events, and organizations while staying ahead of emerging trends in sports marketing and media.

Yes, the program provides hands-on training in tools like event management software, sports analytics platforms, and project management tools to equip students with the practical skills needed to succeed in sports management.

Students can earn certifications such as Sports Marketing, Event Management, Leadership in Sports, and Sports Analytics. These certifications help enhance credibility and employability in the competitive sports industry.

Graduates are well-positioned to work in various roles in the sports industry, including sports managers, event organizers, sports marketers, and sports consultants. They are also equipped to start their own ventures in the sports field.

The minimum eligibility criteria for BBA – Sports Management are as follows:

  • Minimum 45% - 50% marks in Class XII.
  • Students from all streams are eligible to apply for the BBA – Sports Management program. An interest in sports and extracurricular activities will be preferred.
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