Indian media industry likely to touch Rs 2.26 Trillion by 2020. In 2015, the media and entertainment sector grew at 12.8% over 2014, while advertising grew at 14.7% with advertising revenues expected to grow at 15.9% to reach Rs.99,400 crore as per KPMG. With no doubt, Media is emerging as a very powerful tool of Social, Economic and Political Change throughout the world. There is hardly any field which is not influenced by media. The exponential growth of television and social media particularly have created enormous professional opportunity for the students in the field of Media and Journalism.

If you choose to study Journalism & Mass Communications, you may give yourself the opportunity to learn how journalism works, how communication works, hear stories and live your own story. See just how much of the unexplored journalism world awaits you with a study program. There is a great need for a very strong foundation for young students who aspire to take it as a profession.

We at Vidya understand the new aspirations, industry demands and generate the profound functional level acumen in this field for budding professionals.

The 3 year Full Time Degree Course is affiliated to CCS University, Meerut. The program aims at transforming and nurturing individuals into seasoned professionals. The ideology of our BJMC program is to create a very healthy environment viable for learning and assimilating the tough operations of the media industry. Interaction with the Media Industry Giants and ample Industry Exposure coupled with our state of the art Infrastructure will enable the students with practical Hands-On training required for all round growth of the students in fields like Anchoring or Emceeing, News Reading & Reporting, Editing, Camera Handling etc. The curriculum has been infused with Value -Aided Courses designed in consultation with veterans from the media Industry to give our students a leading edge.

Student Outcomes

By the time the students graduate, they will be able to demonstrate the following abilities:

Reporting: The ability to report in depth, using a wide variety of sources to provide context, accuracy, and balance.
Writing: The ability to produce stories that are clear and concise and engage the audience’s attention.
Convergence: The ability to embrace convergent media by shooting video, making photographs, and writing for and posting to the Web.
Role and Responsibilities: An understanding of the roles and duties of journalism in society, and recognition of the legal and moral implications of their work.
Synthesis: The ability to speak and write in a sophisticated way about an area of study outside journalism.

Creative Expression: The ability to think critically, creatively and independently and express oneself clearly, both in writing and orally

Research: The ability to carry out journalistic research and interviews and prepare functional content for news media outlets

Informative Decision Making: The ability to meet deadlines and competently use technology appropriate to the medium of communication.

The subjects & added courses covered in each semester are designed to equip students with modern media concepts and techniques with emphasis to relate it to real life situations. As a part of the program you will cover the following modules.

Practical Trainings:

• Producing News Capsule with Live Reporting, Phone-in and PTC
• Producing News Show with Indoor & Outdoor Anchoring in focus
• Producing Entertainment Show and News Show
• Reporting Assignment- Local and National Issues Both
• News Scripting
• Photography and Videography

Value Added Programs:

• How to write for mass media (Television, Radio, Newspaper, Social Media etc )
• Movie making workshop
• Still photography
• Videography Workshop
• Reporting workshop
• Anchoring workshop

Clubs & Societies:

In order to facilitate interaction and bring the best out of team work, there are several clubs and associations.

Photography Club

Photography is an art of lights. Student can learn new techniques and style of photography in this club. They can find a platform to show their work as well as learn by the expertise of the field. Indoor and outdoor photography competitions help them in gaining more confidence and wide experience of photographic art.

Newspaper Club

We at Vidya, have several Literary Society & Publications. In This Club students can contribute their news reports, article feature and photographs for the Content. The members are provided various trainings including the art of interview, field reporting as well designing and preparation of page layout and Hindi typing. In the Club students can experience the real world of print media.

Panel Discussion Club

Debate competition, Extempore, Speeches and Experts Interview, Group discussions etc are organized in this club. At the very least, this will help learners to see the power of deploying rational, reasoned arguments and compelling evidence in action. It enables them to elucidate their standpoint through utilizing rhetorical eloquence. It instills a great sense of poise and confidence. It teaches them the skills of researching, organizing, and presenting information in a compelling fashion.

Production Club Film & T.V

Everybody loves to watch movies but there are lots of efforts and toil that takes place to create magic on the screen. You can learn the basic and advances technique of filmmaking. Camera, online editing, and light technique help you to understand filmmaking process. Documentary making is also a huge attraction of the film club.

Career Options in Journalism & Mass Communication

Once you have completed your program there are a wide variety of glamourous career options waiting for you. Here is a Brief Summary.

TV Channels

Reporting, Anchoring, Script Writing, Camera handling, Sound Recording, Direction, Production, Set Designing/Art Direction, Editing, Graphic Designing, Production Cell, PCR, MCR, Makeup

Radio

Program Presenter, Radio Jockey, Production, Program Production, Copy Writer, Music Composer

Production House

Scripting, Direction, Production, Coordination, Art and Creative Visualization, Graphics and animation, Multimedia

Print Media – Magazines & Newspaper

Reporting, Editing, Photo Journalism, Content Writing, Graphic Designer, Marketing and Media Sales, Brand Management

Advertising Agency

Content Management, Creative & Art, Copy Writer, Research & Analytics, Marketing & Business development, Graphic Designer, Client Servicing and Account Planning, Media Planning and Media Buying, Media Operations

PR Agency

Image and Identity Management, Brand Communication, Media Relations, Financial PR, Digital PR

Event Management

Event Operations, Event Creations, Ooh – Out of Home, Visual Communicator Cell, Brand Activation